thinkLA National TV Summit 2010
"Hits, Misses, & Looking Forward" was the theme of this panel discussion of industry leaders.
Cathy Kalmenson was thrilled to hear words of wisdom and inspiration, delivered in the Austin Texas, tell-it-like-it-is style of Roy Spence, Co-Founder and Chairman of "GSD&M idea city." K&K has cast many voices for long time client GSD&M for a variety of prestigious accounts over the years, ranging from Ace Hardware to BMW.
Cathy walked away with some bottom-line ideas that were shared by the panel: TV is alive, kicking, and growing. Look for experimentation with commercial formats and sponsorships outside of the :30 standard. No more "think TV." It will be "think screens." Word is that, in the future, all media formats will be woven together. Harmony, not competition… a mix.
It will be: think "screens." Not "or," but "and" when it comes to the fact that media formats will be woven together. Harmony, not competition... a mix.
On-demand will be the way. Interaction (interactive with consumers) will be on the rise.
"Whole-istic" communication technology... no silos.
VH1's Joe Brooks, Cathy Kalmenson, and MTV's Breanne Duffy.
GSD&M idea city's co-founder Roy Spence and Kalmenson & Kalmenson's astounded co-founder Cathy Kalmenson.
Moderator Roy Spence (Co-Founder, Chairman, GSD&M idea city), Joe Abruzzese (President, Advertising Sales, Discover Communications), Kevin Reilly (President of Entertainment, FOX), Rick Rosen (Head of Television, William Morris Endeavor Entertainment), Donna Speciale (President, Investment and Activation, MediaVest).
GSD&M idea city's Roy Spence.