The stakes are high:
First campaign with a new client.
On-going big client with very high standards.
Need to appease a restless client, thus deflecting disenchantment, or account review.
Fact: Paying for a specialist team, with consistently reliable creative expertise, beats risking/losing an account.
For quality control:
From the day we founded our company 24 years ago, we:
deliver DIRECTED auditions, comprised of a tight selection of strategically chosen candidates, (after we meticulously evaluate every suggestion)…
Who we then schedule for us direct their audition reads (at our own broadcast quality audition studios or even direct remotely, and share with you the highest quality control results – including mindfulness of product conflicts, of NDAs and confidentiality, not blasting your scripts to all of humanity out there.
This all happens after we have a creative phone meeting with you and/or your creatives.
We take your (team’s) creative specs (and business specs) and translate:
ad agency speak… to agent speak… to actor speak (direction for the audition script).
Your writer is looking for specific attitude transitions: we make that happen.
Script changes late in the casting game? We plug in the new script as the auditions continue, without missing a beat.
Need more than 1 script read by each candidate? Of course, doable.
No surprises: Special notes on the roster of talent (including applicable credits, availability issues, etc).
Audition link to many email addresses: done.
Availing/booking/clearing talent with SAG: done.
Talent payment services on non-union jobs: yes.
For “strategic” reasons:
Client doesn’t know what they want.
Creatives don’t know which of many directions to take the VO (need to cover multiple approaches during directed auditions)
Client and creatives are divided on the VO specs, so need to cover both.
No time to risk sketchy/overwhelming online casting.
Directed auditions for your callbacks (along with later fresh ideas)
Preference for vo casting with a single source.
K&K includes all viable talent options (we include VO options from all likely high quality sources, and we also include in our selection: voices we discover from unexpected places).
For creative reasons:
Creatives have many directions to take the VO (need to cover multiple VO type options during the audition phase)
Client and creatives are divided on the VO specs, (need to cover both).
Revised vo creative specs
Creative Spec is tricky/specialty search:
Celebs, kids, elderly, foreign language, “global” sound, non-union, standup/improv, authentic campy old-school, sports specific vo types (players and/or specific sports announcers) or how about a challenging combo, ie: kids - who speak Spanish - with acting skills - non-union.