"We're staying current and passing it on to our students"
"We're staying current and passing it on to our students"
The K&K team continues to track state of the art, digital online media innovations, keeping our team, and our students informed about this ever-evolving landscape.
This past week, Cathy Kalmenson got her digital media groove on, at the highest source: Yahoo headquarters, attending an inspiring, and informative high level overview of the digital media landscape, sponsored by ThinkLA, presented by Marian Thomas, Senior Insights Manager at Yahoo.
Ms. Thomas dynamically presented the state of media, trends, online marketing, and marketing extensions.
Cathy's big "aha" takeaway: Provide the online visitor an experience, rather than just information.
Trends: Local Recommendations, Hashtags, Cloud, Social Gaming, Ipad Entertainment, and Internet TV.
The event was attended by ThinkLA members and associates, from ad agencies, production companies, radio stations, and marketing teams from a variety of peripheral companies.